William van Dyk, DDS

 William van Dyk, DDS

William van Dyk, DDS

Saturday, April 9, 2011
8 am –  4:30 pm
Recommended for: Dentists, Hygienists, Assistants, Office Managers
ODA Course
6 CE Credits
 
 
 
  
 
 
 
Communicating Quality: The Key to Success in a Difficult Economy 
 

We have the highest quality of dental care delivery in the world. Our educational standards are second to none. Even so, our patients tend to put off dentistry in favor of other expenditures when times are tough. Too often they have difficulty putting proper value on the cost of their care or can’t make it a priority when they have to cut back on expenditures.

We see quality, or the lack of it all around us, but we rarely take the time to analyze what dental practices and other businesses do to demonstrate quality. This workshop looks at the quality of our care from a patient’s point of view, and investigates ways to bring that into our practices. A quality team, the best equipment and materials, an environment that speaks quality, marketing messages that are quality statements, and a constant effort to build relationships with patients are the secrets to communicating quality. This course will teach you how.

At the conclusion of this course, attendees will be able to:

  • Review the systems at their office to make them express the value of their care.
  • Improve the message given to patients by the whole team to better reflect the quality of their care.
  • Analyze the opportunities to improve every exchange with a patient and a team member.
  • Utilize the various trends in society that are effecting the way consumers decide. 
 
William van Dyk, DDS a 1973 graduate of the University of the Pacific School of Dentistry, practices general dentistry full time in San Pablo, California. He also serves as an associate professor at UOP in the department of Dental Practice. In addition he has been speaking nationally on issues related to practice management since 1985. He helped develop the very popular ADA Success Seminar Series for dental students while serving as a member of the ADA Council on Dental Practice.