Thursday, April 7, 2011
9 am - 12 pm; 1:30 – 4:30 pm (repeated)
Recommended for: Entire Dental Team
3 CE Credits
Everything is Marketing
Based on his best-selling marketing book, Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, this course is power-packed, information-rich and filled with easy-to-implement ways to take your practice to the next level. The resonating concept in this course is that every element of your office, even the seemingly mundane, is a part of your total marketing strategy. Recognizing this simple fact is the key to crafting a marketing plan that works.
• Learn the difference between marketing and advertising and how both are crucial to your practice
• Become a lifestyle enhancer to help your patients enjoy their lives to the fullest
• Learn why patients leave and how only you can keep them from straying
• Move beyond patient satisfaction and creating relationships that last
• You will learn why staff attitude begins with you
• Word power — saying things the right way pays off big
Fred Joyal is the Founder of 1-800-DENTIST® and author of Everything is Marketing: The Ultimate Strategy for Dental Practice Growth. As the industry’s foremost expert on dental consumer marketing, Fred has lectured at dental tradeshows nationwide and is a regular contributor to various print and online publications. In addition, he has written over 200 television and radio commercials and interacted with thousands of the most successful dentists across the country. Under Fred’s leadership, 1-800-DENTIST has matched millions of consumers with the right dentist, giving him unique insight into the mindset of the modern dental patient.